The city of Amsterdam in the Netherlands was named for its placement next to a dam created to block off the opening of the Amstel river. Amsterdam was started in 1275, grew considerably through toll revenues taken from traders, and was incorporated in 1300. Growing in importance throughout the centuries, Amsterdam reached its "golden age," in the 17th century, when it served as one of the most important cities for trade and culture in all of Europe. Amsterdam has hundreds of bridges and canals and is known throughout Europe as the northern Venice.

Today, with a bustling population of over 740,000, Amsterdam attractions range from average to extraordinary. Steeped in history, there is something for every tourist to appreciate during their visit. Tourists can visit over 50 museums; including the Van Gogh museum, Museum Het Rembrandthuis (Rembrandt House), Amstelkring Museum, and many other world class establishments. In addition to museums, the city is famous for its tolerant attitudes soft drug use in coffee shops, and the legalization and regulation of prostitution in the popular Red Light District.

If tourists want a relaxing experience they can visit the Artis Zoo and take in hundreds of animals, plants, and marine life, stop by Vondelpark to appreciate the scenery, or visit the Nieuwe Kerk (New Church) for a spiritual experience. Other popular destinations include a visit to the royal palace in Dam Square, the shops of Leidseplein (Leiden Square), and the Heineken factory tour known as the "Heineken Experience."