The Heineken brewery was started in 1863 when Gerard Heineken took over a floundering 250-year old brewery and changed it into the famous company it is today. By the time of the Paris World’s Fair Heineken had successfully integrated a new brew making process with his company and garnered great acclaim in the world of beer making. Since then, Heineken has become an internationally renowned beer company and one of the top beers in Europe and the United States. Visitors who tour the Heineken Brewery will have the opportunity to partake in the Heineken Experience and see why everyone is so impressed with their beer.

During the Heineken Experience visitors will learn about the history of the Heineken brewery, their brewing techniques, and finally their current advertising and distribution methods. Visitors will also find the history of the Heineken transportation horses, and energy and water conservation in the brewing process very interesting. After the factory tour is over, visitors will be able to mingle and sample beer direct from the factory at the Brewhouse Bar and the See You Again Bar. They will also be able to prepare a video or audio message for the Heineken Experience site. The Heineken tour also highlights its efforts to brings its beer to everyone through sponsoring musical performances in major international cities throughout the world. The Heineken Experience gives guests the opportunity to learn about the many Heineken and the impact they have had upon the world in a fun and fantastic way.